Tapping Into The Power Of Marketing Automation In The Senior Care Industry – Forbes
“Marketing automation is a process that automatically engages leads and guides them through the sales funnel. PPC ads drive traffic to your website, and if you optimize your pages and messages, your conversion rate can increase. In the interest of ROI, it’s crucial to monitor your leads as they move through the process.”
The reason wild forests beat plantations – BBC
“Trees are excellent at taking carbon out of the atmosphere and trapping it in their trunks, roots and leaves. But what if planting them wasn't the solution? . . . The method described by Tree is known as natural forest regeneration. Distinct from active tree-planting, trees are allowed to grow back spontaneously, or with limited human intervention, on land where the original forest cover had been cleared for uses such as agriculture or destroyed by fire. . . . It does not necessarily involve sitting back and letting nature take its course. Some intervention, such as removing competing plants or grazing animals, may be needed to give natural processes a kickstart. This is known as assisted natural regeneration.”
Google To Use Patient Data To Develop Healthcare Algorithms for Hospital Chain – Slashdot
“Google has made a deal for access to patient records from HCA, which which operates 181 hospitals and more than 2,000 healthcare sites in 21 states, so the tech company can develop healthcare algorithms, The Wall Street Journal reports. The Verge: Google will store anonymized data from patient health records and internet-connected medical devices. That data will be used to build programs that could inform medical decisions made by doctors. The deal is described as "multiyear" by the WSJ, without specifying how many years. As health records moved online over the past few years, hospitals and tech companies jumped at opportunities to take advantage of the glut of digitized medical information collected at each doctor's visit. Microsoft and Amazon also have deals with hospitals to analyze their patient information. Google previously partnered with healthcare system Ascension to gather patient records in a secretive project called "Project Nightingale." The company was criticized for starting in on the project without disclosing the work to patients and doctors. HCA is a major win for Google, since its facilities handle 5 percent of the hospital services provided in the US -- around 30 million patient interactions each year.”
An Unorthodox Strategy to Stop Cars From Hitting Deer – The Atlantic
“The thousand or so wolves that live in Wisconsin may inadvertently be doing a service to humanity, saving the lives of dozens of people. On average, 19,757 Wisconsinites collide with deer every year, leading to about 477 injuries and eight deaths. But according to Jennifer Raynor, a natural-resource economist at Wesleyan University, more would do so if wolves weren’t around. . . . These predators tend to prowl along human-made corridors such as trails and roads. By killing deer near these areas, or simply intimidating them into staying away, wolves could keep the animals far from cars. By analyzing 22 years of data, Raynor and her colleagues found that Wisconsin’s wolves have reduced the frequency of deer-vehicle collisions by a quarter. They save the state $10.9 million in losses every year—a figure 63 times greater than the total compensation paid for the loss of livestock or pets.”
New MiX Telematics Driver App Allows Fleets to Implement Telematics In Vehicles Without Any Embedded Hardware – Globe Newswire
“MiX Telematics, which provides the broadest suite of telematics solutions for all fleet sizes, announced today that its new MyMiX Tracking app is now available in the U.S. MyMiX Tracking allows companies to drive fleet safety and efficiency without the need for embedded hardware. MyMiX Tracking leverages mobile phone technology to enable real-time tracking of drivers while also recording, measuring and enabling real-time self-correction of risky driving behavior events including speeding, harsh braking, harsh acceleration and mobile phone use while driving. The app-based solution is an extension of MyMiX, a comprehensive driver engagement app that also equips drivers with valuable information and alerts to improve their driving style, including immediate, in-cab audible feedback.”
VMware vCenter Suffers Critical Remote Code Execution Hole – ZDNet
“The company issued a patch to repair a couple of vulnerabilities it was alerted to privately. The more critical exposure is for users of vCenter. An attacker can use port 443 to remotely execute whatever code they want on the host system. Even users not using vSAN are at risk because the vSAN plugin is enabled by default in vCenter Server”